Danett | Sorta

2025 | New enterprise project

Sorta

I noticed how easy it was for food waste to become an afterthought. People wanted to dispose of waste correctly, but everyday systems made sustainable habits feel confusing, inconvenient, and easy to ignore.

So I designed Sorta — a food sorting system paired with a companion app that helps users build better disposal habits through clarity, reinforcement, and reduced cognitive load.

My Role Academic | Individual Project

Timeline 8 weeks

Practice UX Research Service Design

Tools Figma · Illustrator

Explore the process ↓

Challenge

But... why does food waste happen?

A new enterprise brief got me thinking: sorting waste required too much thinking in fast everyday moments. People know they should sort — they just don't always know how, and the friction is enough to make the habit fall apart.

In response, I designed Sorta: a food sorting system paired with a companion app that helps users build better disposal habits through clarity, reinforcement, and reduced cognitive load.

Challenge

People forget what food they already have
Existing tools feel too complex or rigid
Food waste happens through small daily habits

Solution

Gentle awareness instead of strict tracking
Simple, low-friction interactions
Designed to fit into everyday routines

Rethinking food waste through simple, daily action.

People don't need more tracking — they need gentle reminders of what they already have.

But... why does food waste happen?

Make sustainable food habits feel as effortless as the habits we're trying to replace?